Estonia Proposes €1.97 Million in Annual Grants for Regional Tourism Promotion

On 16 October, ERR reported that Estonia’s Ministry of Economic Affairs planned annual grants totalling €1.97 million for regional tourism organisations seeking to attract visitors beyond Tallinn. The proposed programme includes analysing visitor travel patterns and identifying ways to improve access to destinations; the regulation was still in draft form during the reporting period. Tourism boards and communications agencies can explore regional campaigns and audience measurement; contact HPC to discuss quotations for campaign analytics and digital-performance reporting.